PEPSI + SUPER BOWL LII

Working with the PepsiCo, the NFL, Aramark and U.S. Bank Stadium, Rush 2 Recycle had an ambitious, yet feasible goal: to make Super Bowl LII zero waste, the first time in Super Bowl history. The Rush 2 Recycle brand is inspired by speed and agility, with sharp angles, strong text, and purposeful direction. The bright, vibrant colors are used to bring new light into our everyday perception of recycling while appealing to the athletic atmosphere. The initiative premiered at Super Bowl LII and its corresponding events but continues to live in other venues, stadiums, and events.

Mark, system design, digital assets & additional branded collateral was designed at Capsule in collaboration with Brian Adducci (CD) and Emma Rotilie.

Check out the success:
Rush2Recycle Plans to Recover More Than 40 Tons of Stadium Waste
Zero Waste Legacy Project At Super Bowl LII