HEXA RECREATION

“Designed by you, built for life". The Hexa Recreation kiosk offers the unique opportunity to create a jacket that is completely custom to a shopper. Consumers can modify arm length, fit, jacket color, zipper location, and more. After placing an order, their custom jacket delivered to their door in less than two weeks.

This revolutionary concept was taken from dream to reality with the help of numerous talented partners: Chandler (kiosk design and fabrication), New Normal Consulting (consulting), Earthling Interactive (interface design), and Crash & Sues (pre-roll). I was lucky enough to be part of Capsule’s team which provided art direction, strategy, design look and feel, iconography, copywriting and packaging design. Team included Brian Adducci (CD), Greg Brose (AD), and Nate Killiam.

This project won two Shop! 2018 Design Awards.

On two sides of the kiosk, sample jackets in various sizes are housed in acrylic tubes to help the user find their perfect fit. On the front, a stunning 42-inch touchscreen monitor shows a pre-roll video of jacket features and customization possibilities. A palette of zipper and fabric samples sits below the interface for exact color representation.