LL Flooring

Previously Lumber Liquidators

With a new name and new mark, LL Flooring was in need of a visual identity system to support its offerings. Below are two presented concepts, both designed by Michelle Bowitz while at Capsule. The first option was chosen and supporting print and digital collateral was designed to develop their visual language.

Branding: Kayla Petrich & Michelle Bowitz
Creative Director: Brian Adducci