HydroFlask: Outdoor Kitchen

HydroFlask required a packaging system for their new products that could balance a premium look and feel, while elevating an already environmentally conscious brand with even more sustainable packaging, making it even more attractive to its valued retail partners. In order to improve the sustainability of this packaging system, fewer materials were used, recyclable friendly print processes were utilized, biodegradable adhesives were explored and any trace of plastics, foils, or varnishes was eliminated, resulting in a look so clean, you could practically eat off of it.

Design: Kayla Petrich & Michelle Bowitz
Art Direction: Brian Adducci & Michelle Bowitz